What you should consider when choosing an agent

How your property is advertised and taken to the market can change the outcome significantly.

Home staging, property video, photography and a digital/social media strategy gives you the best chance at achieving above your reserve.

When choosing an agent, review the type of content they create, the level of detail they put into the property presentation and what digital marketing they employ.

Below are 4 key areas you should enquire about when speaking with a perspective agent.

The Marketing Strategy

How your property is advertised and taken to the market can change the outcome significantly. Home staging, property videos, photography and a digital/social media strategy gives you the best chance at achieving above your reserve.

When choosing an agent, review the type of content they create, the level of details they put into the property presentation and what digital marketing they employ.

The Method of Sale

Whether it be by auction, private treaty, private auction or silent auctions, it’s important to understand the different method of sale. Make sure the agent puts forward a recommended method and can justify why the method is relevant for your property.

Suitable Timeline

When you want to sell your property and what needs to be done to ensure your property is market ready needs to be coordinated.

When choosing an agent, find out how long each step in their process takes and when they think your property will be ready. It may not meet your expectations to get above your reserve.

Home Improvements

For most of the properties we sell, we recommend minor improvements to the property that always get results. Minor landscaping, painting and general repairs make a property feel like a home to a new buyer. These improvements make a difference when it comes down to the last bidders.

When selecting an agent, consider what improvements they recommend and what implications they are on the timeline.

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